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How to Reach Your Exact Target Audience on Facebook

Facebook offers a super targeted marketing platform if leveraged properly, for start-ups, corporations, and non-profits alike. Online campaigns can pinpoint your exact target audience, making your messaging more relevant and direct than ever. Here Are Some Tips on How to Reach Your Exact Target Audience on Facebook: It should come as no surprise that Facebook… Read More

Marketing Power & Insights From Our Intern Brittany

It’s an amazing thing when a University education meets real world experience. This summer I had the incredible opportunity of interning at PMD, and as a McMaster University Communications and Multimedia student it was the perfect place for me to emerge myself into an industry I’m passionate about and soak up all the knowledge I… Read More

How to Create a Digital Marketing Strategy

People are spending more and more time on the web, which has led to a dramatic shift in the way local businesses distribute their budgets. It’s no surprise that business owners are realizing digital marketing can make a large impact with a small budget. But for many businesses, getting started with digital is the hardest part. Creating a strategy… Read More

Big Ideas are Simple Ideas

Creating effective advertising is no easy task. Businesses fail at it all the time. The best marketing ideas are always the most simple. One core concept that works across any type of media and defines a brand’s personality –> That’s what makes great advertising. Newcastle Beer’s “No Bollocks” campaign is a good example of a very simple idea… Read More