Search Engine Optimization

What is SEO?

SEO (Search Engine Optimization) is all about being found in online search results. It’s essential for getting people to find you that are actively searching for your products and services. The greater your website ranks in organic search results, the greater the chance your site will be visited by a user.

Search Engine Optimization Graphic

A recent study found the following stats about the top 3 Google results:

On average, position 1 gets clicked on 33% of the time, position 2 – 17.6%, and position 3 – 11.4% of the time.

Google ranks websites based on several different creative and technical elements.

The top 2 elements are:

  1. The quality and originality of the content on your website
  2. The quality of the links that point to your website and what other websites say about your business

Let’s make this clear – THERE IS NO WAY TO TRICK GOOGLE.

Google is in the business of providing the best search results possible.

It’s no surprise that Google has become extremely good at doing just that. If you claim to be THE BEST, you better have a massive following of customers who think that too! With the millions of people using social media and sites like Yelp, online reviews and comments have become the new “word of mouth”.

Google penalizes many ‘SEO tricks’, reinforcing the message that in the end, good content is key.

In the past, SEO tricksters have pushed the term ‘SEO’ into the realm of four-letter words, having charged big budgets to ‘guarantee’ first page results. If their services do not result in the publishing of new online content, updating your website, developing citations or undertaking social media and Search Engine Marketing (SEM) campaigns, take your money elsewhere.

In Google’s mission to provide the best search results possible, they have gone well beyond ‘keyword’ measurements

The days of simply adding keywords into your website copy and waiting for improved ranking are long gone. How is your website content structured? It’s context and how people engage with it are key. Google measures everything, including how long someone stays on your page and how many pages they visited.

Understanding how your site competes for online search is critical for anyone wanting to grow their business.

When people search online they are highly motivated and ready to take action. These are the type of people you want to visit your website. Referred to as inbound marketing, it represents motivated, targeted consumers who are actively looking for products and services. Search engine optimization will put your business directly in front of these people.

75% of people will take action within 1 hour of their initial online search

If search engines have difficulty finding your site, you miss out on a huge business opportunity to drive traffic to your site.

Organic search traffic can provide revenue, publicity, and exposure like no other form of marketing. Local search is becoming increasingly competitive, businesses that perform SEO now will see returns for years to come if they can maintain quality search rankings.