Search Engine Optimization

What is SEO?

SEO (Search Engine Optimization) is all about being found in online search results. It’s essential for getting people to find you that are actively searching for your products and services. The greater your website ranks in organic search results, the greater the chance your site will be visited by a user.

Search Engine Optimization Graphic

A recent study found the following stats about the top 3 Google results:

On average, position 1 gets clicked on 33% of the time, position 2 – 17.6%, and position 3 – 11.4% of the time.

Google ranks websites based on several different creative and technical elements.

Google is in the business of providing the best search results possible.

It’s no surprise that Google has become extremely good at doing just that. In order to rank higher on the search engine results page (SERP) you need to first create content that is of value to your users. We will help you develop that content with strong SEO that will help Google recognize the value of your content and help your customers find you.

In Google’s mission to provide the best search results possible, they have gone well beyond ‘keyword’ measurements.

The days of simply adding keywords into your website copy and waiting for improved ranking are long gone. How is your website content structured? Does it have the right coding best practices? Have you set up for Google My Business listing? Are users engaging with your content? Google measures everything, including how long someone stays on your page and how many pages they visited.

All of these elements and more are taken into account in a strong SEO strategy and that is what we will build for your business.

Understanding how your site competes for online search is critical for anyone wanting to grow their business.

When people search online they are highly motivated and ready to take action. These are the type of people you want to visit your website. Referred to as inbound marketing, it represents motivated, targeted consumers who are actively looking for products and services. Search engine optimization will put your business directly in front of these people.

75% of people will take action within 1 hour of their initial online search

If search engines have difficulty finding your site, you miss out on a huge business opportunity to drive traffic to your site.

Organic search traffic can provide revenue, publicity, and exposure like no other form of marketing. Local search is becoming increasingly competitive, businesses that perform SEO now will see returns for years to come if they can maintain quality search rankings.

Our team can help your business improve its local SEO and improve your visibility when customers are search locally.

We will optimize your Google My Business and Google Maps listing to help you rise to the top the search results page.