Category: Big Ideas

It’s an amazing thing when a University education meets real world experience. This summer I had the incredible opportunity of interning at PMD, and as a McMaster University Communications and Multimedia student it was the perfect place for me to emerge myself into an industry I’m passionate about and soak up all the knowledge I… Read More

Creating effective advertising is no easy task. Businesses fail at it all the time. The best marketing ideas are always the most simple. One core concept that works across any type of media and defines a brand’s personality –> That’s what makes great advertising. Newcastle Beer’s “No Bollocks” campaign is a good example of a very simple idea… Read More