About the Project
Peterborough MusicFest is a series of free concerts in Peterborough throughout Spring and Summer. Our Del Crary Park stage has hosted the likes of City & Colour (solo), Crash Test Dummies, Carly Rae Jepsen, Big Wreck, Tegan and Sara, Our Lady Peace, Tom Cochrane, The Reklaws, Kiefer Sutherland, Walk Off the Earth, Tyler Shaw, Randy Bachman, Chad Brownlee, and many more.
In 2019, event organizers asked Whatever Solutions & Media to completely overhaul their website. We designed a modern-looking, responsive site to help inform users about the concerts and artists. The new site integrates a social media feed, donation portal, and galleries in a mobile-first web interface. This allows fans to quickly find information on concert dates and artists and remain engaged with content from Peterborough MusicFest.
In the first year, we saw a 25% increase in traffic from the new mobile-friendly site. In 2020 Peterborough MusicFest will be able to leverage their social feeds and blog to engage fans and help drive donations to help fund the event which was attended by over 135,000 people in 2019 alone.