Intuitive Navigation and User-Centred Web Design

User experience is at the heart of every website we build. For any web project, big or small, we start the process with information architecture and site mapping. In order for a website to be user-friendly, we must understand who the user is, along with why and how they would browse the website.

Mobile First Responsive Web Design

We develop websites using a ‘mobile first’ methodology that optimizes for the mobile experience then gradually enhances the website’s design as viewing device screen size grows. User experience is balanced with page load speed and file sizes to ensure a fully optimized site for viewing on any device. It’s been our belief that the mobile user is looking for a different web experience than those viewing on desktops.

Accessibility: WCAG 2.0 AA and AODA Standards

We’ve been building to accessibility standards set out by the W3C for more than a decade so it comes naturally to us, even now that others are trying to catch up. Our goal is to create websites that can be accessed and used by as many people as possible. This includes people with visual impairments using screen readers, those who have difficulty perceiving visual content, and people with cognitive disabilities. We use a variety of techniques to ensure our websites meet WCAG 2.0 and AODA standards. For example: we add alt text and captions to images so screen readers can describe images, if a link opens in a new tab we give advanced warning, and all headlines follow semantics such as h1, h2, h3, h4 in order of importance on a page.